In 2021, the market for officially licenced sports memorabilia had a value of US$29.9 billion. Looking ahead, IMARC Group projects that the market will grow at a CAGR of 4.9% from 2022 to 2027, reaching US$ 39.8 billion. We are regularly tracking and assessing the direct as well as the indirect impact of the pandemic while keeping in mind the COVID-19 uncertainties. These observations are cited in the study as a significant market contributor.
Various goods that have the endorsement of a sportsperson or a sports organisation are referred to as licenced sports merchandise. It comprises goods like sports equipment, games, clothing, shoes, and accessories for men, women, and children that come in a broad range of hues, variations, and sizes. For the merchandise that is sold with the copyrighted logos, designs, and other brandings, the licencing organisations pay a specific amount of fee to the sports entities. This lessens trademark infringements by teams and athletes and helps stop the production of knockoffs of sports-related brands.
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One of the main reasons influencing the market’s expansion is the growing population of sports enthusiasts, together with increased urbanisation and the expansion of the online retail industry. The growth of the market is also being aided by a notable rise in the number of regional and worldwide sports leagues.
Consumer preference is constantly shifting away from traditional retailing channels and toward online platforms that provide a large selection of products and a convenient shopping experience for buying genuine premium-quality goods at reasonable costs. Another growth-promoting component is the creation of inventive breathable, lightweight, and waterproof sports gear and accessories. When it comes to customers who want stylish casual and gym wear, products like jerseys, socks, tracksuits, t-shirts, bottoms, and sportswear that are printed with the emblems of major sports teams have greatly acquired popularity. The industry is expected to be further fueled by additional factors such as increased consumer spending power and expanding investments in sports licencing around the world.
Important Market Segmentation
IMARC Group offers predictions for the global, regional, and national licenced sports apparel markets for the years 2022 through 2027 along with an analysis of the important trends in each subsegment. Based on the product type, distribution method, price range, and end-user, our analysis has segmented the market.
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Breakup by Product Type:
- Apparel and Footwear
- Accessories and Gifts
- Toys and Games
Breakup by Distribution Channel:
- Online Stores
- Supermarkets and Hypermarkets
- Departmental Stores
- Specialty Stores
Breakup by Price Range:
Breakup by End-User:
Breakup by Region:
- North America
- The U.S.
- Asia Pacific
- Latin America
- The Middle East and Africa